Some years back, I was part of a small company in London. I have to say, the most fun was creating the brand and the overall look of the company itself.
It was named Cutter & Savage. The name itself told us what style to use.
I designed and illustrated the business cards with the added touch of having them letterpress printed.
The squid lady was based on an old Punch illustration. It was redrawn and with the added drawn font, made the cards unique. I drew up various layers which were scanned and combined in photoshop.